Storytelling Your Brand
You have a story to share. It’s a meaningful one that will educate, inspire, and make people jump into action. But how do you go from the copy on your website’s “About” tab to getting the kind of visibility that makes your brand scale, your cause gain support, or allows you to shine in your field of expertise?
Let’s face it; not everyone has an agency-sized budget or the means to manage an external team. So, does that mean stories should go untold? No way.
During my tenure at a Forté PR, I have met brands and nonprofits with a talented in-house team and entrepreneurs, athletes, and authors who had the willingness to deliver stories to the media. Yet, they lacked the know-how about the who, what, when, where, why, and how of the media landscape. So, they watched as competitors got the spotlight.
With guidance and coaching to develop their storytelling muscles, these folks could be delivering impactful messages at just the right time to get the kind of coverage to support their broader goals. That’s why Storytelling Your Brand was created.
How Does it Work?
Storytelling Your Brand is an empowering experience tailored to fit the goals and objectives of a brand, nonprofit, leader, author, or athlete. Whether you’re launching a new business or product, want to revise your brand’s story, or reach a wider audience through the media, Storytelling Your Brand will give you (and your team) the tools to get results.
Through a combination of:
You and your team will be empowered to pitch both evergreen and timely stories relevant to your industry and consumer media. You’ll learn how to position yourself or your company’s leadership as an industry expert and be able to respond to timely happenings to share your valuable perspective.
While each Storytelling Your Brand experience is customized around the needs of the client, depending on their goals, by the end of a 6-month (or more) engagement, clients can walk away with: