Founded in 2009 by ultramarathoner Molly Sheridan, Desert Sky Adventures (DSA), is a full-service race management, training and running tour company dedicated to helping people run and walk for health and adventure. DSAs signature Las Vegas based events include: Summerlin Half Marathon, Pilgrims Rock, an event that includes a half marathon, 5K, 10K and 1-mile walk and the Las Vegas 100 that offers a 100-mile solo race and 150K, 100K, 50K and 25K relay options. DSA also provides race-training programs with certified coaches for all levels, including online programs, and facilitates adventure-running trips for participants to compete in events such as the Great Wall of China Marathon. Founder, Molly Sheridan is a competitive ultramarathoner, motivational speaker, professional race organizer and author. In 2007, Sheridan completed her first marathon, and since then, she has run over 45 ultramarathons.
Case Study: Desert Sky Adventures and Molly Sheridan
Before we even broke ground, Skye Canyon engaged Stephanie to lend authenticity to our brand. We envisioned creating a community that’s a base camp for the great outdoors. Her understanding of the active lifestyle consumer and local outdoor recreation market resulted in messaging, events, and brand partnerships that helped take our aspirational story and make it a reality.
- DC Graham, Olympia Companies, Chief Marketing Officer