Case Study: Essentia Water

Essentia Water is hydration perfected™. Created using a proprietary process that results in an electrolyte enhanced water with an alkaline 9.5 pH, Essentia hydrates, restores and balances to promote optimal health. Inspired by his personal path to wellness, CEO Ken Uptain launched the alkaline water brand in 1998, becoming the first functional bottled water offered in the United States. Today, Essentia is the no. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel.