Nevada Outdoor Business Coalition Launches Red Rock Roundtable

How Nevada’s Public Lands Impact Outdoor Recreation Businesses
Thursday, April 22, 2021

Nevada Outdoor Business Coalition (NVOBC) announces the launch of Red Rock Roundtable, a virtual panel discussion series created to educate and inspire Nevada’s outdoor recreation business leaders and foster a more robust outdoor recreation economy. The first event, How Nevada’s Public Lands Impact Outdoor Recreation Businesses, is Thursday, April 22, 2021. The event starts at 5:30 p.m. with a short presentation on Avi Kwa Ame, a proposed national monument in Clark County by Nevada Conservation League’s organizer Gabriel di Chiara. Immediately following will be a 45-minute panel discussion and then a Q&A period. Registration is free and open to the public. Attendees can register at

April’s Red Rock Roundtable panelists include:
         Jared Fisher, Founder & CEO, Escape Adventures and Las Vegas Cyclery

         Jill Lagan, CEO, Boulder City Chamber of Commerce

         Aaron Leifheit, Director of Programs, Get Outdoors Nevada

         Shaaron Netherton, Executive Director, Friends of Nevada Wilderness

         Rich Paul, Owner, Reno Velo

The discussion, co-hosted by Get Outdoors Nevada, will include how proximity to public lands can lead to capturing new and returning customers, cultivating productive relationships with land managers, and ways to engage staff and customers in stewardship, among others. Attendees will also learn the results of an NVOBC and Get Outdoors Nevada study that shows how public lands influence Nevada’s outdoor recreation economy.

“According to the Outdoor Industry, 2020 saw the largest uptick in new outdoor recreation participants since they started tracking data. This means all types of businesses in Nevada can harness the power of our public lands to drive our outdoor recreation economy,” says Stephanie Forté, NVOBC president. “Discussions of this nature allow businesses to learn from one another’s experiences and exchange ideas, which is critical to growth.”

“Public lands and a diverse recreation economy improve the quality of life in Nevada,” said Aaron Leifheit, Get Outdoors Nevada Director of Programs. “We encourage the community to participate in this important discussion and learn how to support local businesses and public lands near them.”



Stephanie Forté is a storyteller, connector, and problem-solver inspired by the great outdoors and energized by the transformation of people, communities, and brands. She is a longtime advocate for public lands, outdoor recreation, and women’s health.

She spotlights people and organizations creating meaningful change in her writing and award-winning PR strategies. Stephanie also mines her life for stories, and her published essays have helped others navigate challenges and to feel less alone.

Stephanie Forte